Wormhole Tattoo Founders Interview

Tattoos, as an alternative culture, have never been accepted by most people, but now they are becoming more and more popular. People are also more and more tolerant of tattoos, in fact, tattoos or a variety of non-mainstream cultures, should not be excluded by everyone. After all, their own life, their own skin is their own responsibility, tattoos not only represent a pattern but can reflect the person's personality. As Wu Jian, founder of wormhole tattoo, says, human skin is a stage on which your experience can be displayed and tattoos become the best actors. It was his love of tattoo culture that led to the beginning of the Wormhole Tattoo.

Q1: How did you first think you'd start the Wormhole Tattoo brand?

Jian: At first I was just an ordinary employee and happened to work in a tattoo products company. Then I began to understand the tattoo culture and gradually fell in love with it. "Tattoo" is derived from the "Tatau" in the Tahiti language, meaning "mark on the body". After coming into the industry, I tried to get a tattoo on my body and record my life. Just like the dragon on my shoulder, it will bring me good luck. At the time of communication with my tattoo artist, I found both tattoo artists and guests are very interested in tattoo products, of course including myself. So I began to learn about the manufacturing technology of tattoo products, and gradually created the brand Wormhole Tattoo, which is specialized in selling the tattoo supplies needed for beginners. Q2: What do you think is the most important thing to run a brand? Jian: I think as a brand, we need to attach great importance to the user experience, Wormhole Tattoo has been doing very well in this respect. A brand affects the development of enterprises. As an enterprise, I personally think that the product is the core, the user is the foundation, and the brand is the soul. A brand is the user's recognition of your products and services. Let Wormhole Tattoo create a good reputation and user image to achieve every consumer, adhere to people-oriented, and do a high degree of the brand.

Q3: What makes you work so hard?

Jian: The business of the brand is not a two-day job, just like a carefully crafted recipe needs a talented team, strict timeliness, excellent marketing, and high-quality products. If there is a lack of any raw materials or lack of cooking skills, then I must quickly adjust my cooking methods, but only if it does not affect the positioning and image of the brand.

Q4: What is the most difficult thing in the operation of the company?

Jian: Details determine success or failure. But I think details determine everything. There are many kinds of difficulties in the operation of the company, but I strictly control the product design in design. For us to work together for such a long time, the design of the team can generally meet my requirements, so I always pick on every small detail and change it once and again. The most difficult part of the production is the workmanship spirit. I often go to the factory and manage the production process, and hygiene standards, all the time to improve the centripetal force of employees!

Q5: Please briefly describe the current development of the wormhole brand.

Jian: We are mainly selling in a retail way. It has launched the Amazon US station, British station, French station, German station, Canadian station, Spanish station, Mexico station, Italian station, Australian station, and official retail and wholesale websites. In order to meet the needs of tattoo enthusiasts at different stages, we have created a new brand——Padieoe, which mainly produces higher-end products and provides more choices for professional tattoo artists. We have just launched a small wholesale website using “padieoe” name to bring more choices for small wholesalers. We haven't intermediaries and no wholesalers. So no excessive margins. It's just between you and us. And this is what allows us to offer you a quality product at an affordable price. At present, the wormhole brand designer team is focusing on product research and development, adhering to the original design, and patent production of high-quality wormhole exclusive products.